Camp Fimfo
Brand Experience Design
As Brand Experience Designer for Camp Fimfo camping resorts, I worked with the marketing, operations, and design departments to translate the brand identity on paper into physical experiences at each park. From themed signage, to custom illustrations, to interactive installations, I oversaw the process of concept, design and implementation. Camp Fimfo is part of the Northgate Resorts portfolio of award-winning campgrounds.
Interactive Experiences
Marshmallow Hammock Grove Drafting
Marshmallow Hammock Grove - Camp Fimfo Texas Hill Country
Door to Nowhere - Camp Fimfo Texas Hill Country
Door to Nowhere Concept Design - Camp Fimfo Waco
Door to Nowhere Paint Elevation - Camp Fimfo Waco
Door to Nowhere Drafting - Camp Fimfo Waco
Door to Nowhere - Camp Fimfo Waco
Door to Nowhere - Camp Fimfo Waco
Door to Nowhere - Camp Fimfo Waco
Giant Foam Finger - Camp Fimfo Waco
Giant Foam Finger - Camp Fimfo Waco
Food Truck Trailer Wrap - Camp Fimfo Waco
Food Truck Trailer Wrap - Camp Fimfo Waco
Food Truck Trailer Wrap - Camp Fimfo Waco
Door to Nowhere - Camp Fimfo Waco
Squirrels Sighting Board - Camp Fimfo Texas Hill Country
Dimensional Mural Design - Camp Fimfo Texas Hill Country
The Fimphone
Creative Direction: Zoe Andersen
Creative Experience Design, technical design, physical production and content creation: Alchemy Controls
The Fimphone is an interactive experience in which guests engage with a curious 1950s payphone in the middle of nature. Special phone numbers are hidden throughout the park and listed in the phone booth, which guests can find, collect, and then dial into the Fimphone. Through a series of pre-recorded messages, guests are sent on scavenger hunts to find more surprises, learn of the Camp Fimfo origin story, and even hear news from other Camp Fimfos around the country. ‘Choose your own adventure’ style phone trees, dialing POP-CORN for the time, and Squirrel chatter are just a few of the playful elements to be found.
This experience was designed to evolve over the years along with our guests. This could easily have been installed and forgotten about. However, the digital format presents a unique opportunity to refresh the experience as seasons change. As the Camp Fimfo story deepens, we will create new messages for the Fimphone so that returning guests have the pleasure of seeking out new phone numbers and hearing different messages each time they visit.
Fimphone Sketchup Model
Fimphone Sketchup Model
Fimphone original concept design
Fimphone installed at Camp Fimfo Waco
Fimphone installed at Camp Fimfo Waco
Fimphone graphics installed at Camp Fimfo Waco
Hidden Fimphone number at Camp Fimfo Waco
Hidden Fimphone number at Camp Fimfo Waco
Fimphone activity handout: Puzzles by Alchemy Controls; Handout design by Zoe Andersen
